Welcome To Halifax Harbour Bridges - Applying For The Communications Manager Position

Halifax Harbour Bridges (HHB) maintains and operates the Angus L. Macdonald and A. Murray MacKay Bridges that span Halifax harbour.

With annual traffic volume in excess of 32 million crossings million HHB’s mission is to provide safe, efficient and reliable cross-harbour transportation infrastructure in a cost effective manner.  HHB employees take pride in the bridges, and are motivated, results-driven individuals who enjoy challenges and are committed to continuous learning.  At HHB safety is above all; safety of our employees, safety of our bridges and safety of the traveling public.  That is why we believe this is a fundamental focus and a shared responsibility of everyone that works with us.   


The Communications Manager reports directly to the CEO and is a key member of the senior management team. The Communications Manager is responsible for leading the planning, development, implementation and management of HHB’s communications strategy, ensuring all communications are aligned with HHB’s mission and objectives and demonstrate sensitivity to the political environment in which HHB operates. The Communications Manager manages all media communications and marketing initiatives and oversees liaison with contracted consultants (designers, web developers, copy editors, etc.).


The Communications Manager is a permanent full time position, with the following primary responsibilities:


Strategic Planning


·       Collaborates with the senior management team, to play a lead role in the development of the five-year strategic plan and the annual business plans.


·       Develops and implements annual strategic communication plans and master branding plans for HHB that include goals, activities, materials, and performance indicators.


·       Initiates communications around the strategic plan and business plans to internal and external audiences, identifying communication needs, goals and core messages of HHB.


·       Ensures activities set out in the strategic plan and the annual business plans are delivered and communicated.


·       Develops specific communications plans for major capital projects or initiatives, to ensure they meet the stated objectives and are consistent with the organization’s brand, mission and mandate.


·       Demonstrates an understanding of the political environment in which the organization operates and provides counsel.


Internal Communications


·       Develops an internal communications plan to implement new tools or platforms.


·       Ensures employees are aware of changes and projects taking place at Halifax Harbour Bridges.


·    Develops and distributes executive messages, overseeing and preparing presentations and internal memos, and conducting meetings to share information.


External Communications


·       Manages, plans, directs, controls and implements a proactive communication program to enhance and maintain the reputation and visibility of the organization


·       Coordinates and provides logistical support to staff and other groups organizing local and regional community events which raise the visibility and the reputation of HHB.


·       Conducts periodic needs assessments to understand how HHB communicates with key stakeholders and the traveling public.


·       Develops and distributes materials to the public and/or stakeholders, explaining HHB’s position on issues, policies, and short-term and long-term plans.


·       Oversees and coordinates all HHB communication channels and tools, including the development and production of print materials, event promotional materials, branding strategies, presentations, core publications and materials, and the organization's digital communication (website content, e-bulletins, social media, and newsletters).


·       Writes and edits communications including promotional materials, website content, an employee newsletter and HHB’s annual report.


Media Relations


·       Serves as the organization spokesperson to the media and general public and represents HHB to stakeholders and interested parties.


·       Demonstrates strong media relations skills and develops strong working knowledge and relationships with members of the media.


·       Develops a media strategy to proactively increase media coverage across the organization and set in place processes for responding to media enquiries


·       Coordinates, oversees and attends press activities, such as press releases and events, representing the organization in the media and other relevant occasions.


Financial Management & Analysis


·   Develops and manages the communications budget and expenditure, and ensures the communications function is adequately resourced.


·     Monitors, evaluates and reports on all communications activities, providing detailed reports of communications activities, including return-on-investment analyses.


Health & Safety


·       Creates strategies to increase employee engagement.


·   Develops and manages employee satisfaction and engagement research and awareness and satisfaction research for external audiences.


·       Establishes and maintains a safety culture throughout the organization; makes safety a top priority.


·       Keeps employees and external stakeholders informed of organizational developments.


·       Nurtures, promotes, and champions HHB’s goal to have a world-class safety program.


Core Performance Capabilities:


Ø  Teamwork & Collaboration


Ø  Health & Safety


Ø  Strategic Orientation


Ø  Achievement Orientation


Ø  Talent Optimization


Ø  Effective Interactive Communication


Ø  Partnership & Relationship Focus


Ø  Innovativeness & Continuous Learning




ØPost-secondary education in Public Relations or Communications

Ø  10-15 years’ experience

Ø  Experience working with public sector and multiple, diverse stakeholders

Ø  Consultative approach; customer focused

Ø  Strong communication skills both written and oral

Ø  Knowledge of Microsoft Word Suite

Ø  Digital meeting knowledge


The hours for this position are 7 hours each day for a total of 35 hours per week; 8:00a.m. – 4:00p.m. Monday to Friday, but may occasionally require extended hours (weekend and/or evening). This position is located at the MacDonald Bridge Administration Building in Dartmouth, N.S.


Employment Equity Statement:


Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve.  At Halifax Harbour Bridges (HHB), we encourage applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women or Persons in occupations or positions where they are under-represented.  If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.

The collection of self-identification data is a central piece of HHB commitment to equity, diversity and inclusion (EDI). This data provides information on the diversity of the population applying for employment with us. This information increases HHB's capacity to monitor our progression on increasing EDI in our recruitment.


 How to Apply:

If interested, submit your resume and complete all pre-screening questions by Friday July 30th, 2021 at 12:00pm to: https://bit.ly/3z2FKCR, or go to www.indeed.ca (What: Communications Manager; Where: Halifax, Nova Scotia).


* Must pass a pre-employment identity and criminal background check.


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